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Exhibitions

SIBF 2024

Client
Shurooq, House of Wisdom, UAE BBY
Location
MENA
Service
Exhibitions
Sector
Education · Government
Shurooq, House of Wisdom, UAE BBY

Overview

At the Sharjah International Book Fair 2024, we had the privilege of designing and executing three distinct stands, each tailored to a unique concept

Assouline: Celebrating Sharjah’s rich cultural heritage, the stand showcased the unveiling of Mleiha book, a collaboration between Shurooq and luxury publishing house Assouline.

 

UAE BBY: The stand highlighted the rebranding of the Etisalat Award for Arabic Children’s Literature, supporting young readers and promoting youth literature.

House of Wisdom: In line with this year’s guest of honor, Morocco, the stand celebrated Fatima Al Fihriya, founder of the world’s first university, Al Qarawiyyin. Visitors explored rare, over-a-thousand-year-old manuscripts and enjoyed an immersive VR tour of Al-Qarawiyyin Mosque and University.

Project scope

  • Concept, Spatial & Technical Design
  • 3D Visualization
  • Build, Fabrication & Finishing
  • AV & Technology
  • Branding, Graphics & Displays
  • Logistics, Installation, Dismantling & On-Site Management

The build

Inside the stands

Shurooq, House of Wisdom, UAE BBY

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